Supermarket giant Tesco’s bolstered up its digital media offerings today and given Blinkbox an even bigger arsenal to take on whatever Amazon has to offer – from books to free movies and TV. Can Tesco step it up to the digital big leagues?
Tesco announced today the launch of blinkboxmusic, blinkboxbooks and the launch of Clubcard TV to the public. The retailer aims to launch the music and book services – an expansion of the Blinkbox movie rental streaming service it bought back in 2011 – later in the year, while Clubcard TV will step out of closed beta later this week.
Blinkbox is already available on lots of different gadgets, from your laptop or computer, to your Xbox 360 or PlayStation 3, and even a few Smart TVs – meaning Tesco is seriously looking to take over the living room with these new services too.
Clubcard TV meanwhile uses Blinkbox tech to bring free TV shows and movies (supported by ads) to Clubcard holders – it’s part Netflix, part Amazon Instant Video, the e-tailer’s US service which gives Prime subscribers free access to lots of films and shows.
Tesco has also recruited a couple of key hires from Facebook and rival Sainsbury’s to help lead the new venture – so while you’re used to buying your food from the supermarket, you might soon be nabbing all your cloud entertainment while you’re there too.
Think Tesco can take on Amazon, or are you firmly with Netflix? Let us know what you think in the comments below.
